 |
| |
Karen Keeler is an Interactive Creative Director with
over fifteen years experience in all phases of designing for
the Internet
and multi-media.
|
|
 |
Web Design
Creative Direction
Client Interaction
Animation
Storyboarding
Branding
Conceptual Development
Project Management
Design Management
Product Development
Promotions
Marketing
Photoshop
Illustrator
Adobe Flash
ImageReady
Dreamweaver
Photography |
 |
Fidelity
Investments, Fidelity Communications & Advertising,
Boston, MA
July 2004 - February 2009
|
|
| |
Interactive
Creative Director
- Manage and guide the Creative team, which
included designers and copywriters.
- Worked on high profile design projects, such as sections of Fidelity.com, intranet & extranet sites for Fidelity businesses and various email templates, including general templates which are delivered to account owners.
- Managed day to day projects and timelines,
working closely with project managers,
account and developers.
- Brainstorm and present to clients.
|

|
Guilty by Design,
South Boston, MA
2000 - current
|
| |
Owner
Guilty by Design is an independent web design
firm servicing a variety of clients with Interactive needs.
- Koko Fitness, Norwell, MA
Redesign of customer website and design and development of offsite flash banner ads.
- Mullen Advertising, Boston, MA
- Design interactive elements for Earthkeepers and Timberland Mountain Athletics.
- Design & develop banner ads and Pandora.com Timberland skins.
- Designed interactive elements of the “Good Decisions” campaign for MassMutual.
- Design & develop rich media ads for MassMutual which included banner ads and calculator ads.
- Design of landing pages and redesign of MassMutual.com homepage feature area.
- Collaborate with entire team on projects and present to clients.
- Lita Ford, Los Angeles, CA
Design of website and splash page for launch in Fall of 2009.
- John 5, Los Angeles, CA
Design of website,
merchandise store, moderator
of John 5 myspace.com page,
message boards, marketing &
promotional items.
- Godhead, Los
Angeles, CA
Design of website,
Godhead myspace.com page, moderator of message boards, marketing &
band promotion.
- Small Army, Boston, MA
Flash designer for client demos, web designer for non-profit organization.
- Fidelity Investments, Boston MA
Flash designer for agency ads. Storyboarding, conceptual process
and development of banner ads, emails, landing pages, cds and
mini-sites.
- Cendant, Parsippany, NJ
Lead designer on various design projects including email promotions,
banner campaigns and website design for hotel brands and cheaptickets.com.
- American Greetings, Cleveland, OH
Contracted to work on various design projects to enhance user experience
of landing pages.
- Lanthorn Technologies, Boston, MA
- Design of new applications and maintenance of current application
design.
- Redesign of current corporate website.
- Implemented visual design of corporate and product web site.
- Branding, logo design and marketing of a startup company.
- Lycos, Waltham, MA
- Design of website for re-launch of Matchmaker.com, banners and
emails for marketing campaign.
- Design artist promotions for BMG, as well as flash audio banners
and traffic drivers.
- Grand Virtual, Cambridge, MA
- Designed marketing campaign of banner ads to promote online casinos
and the partner programs worldwide.
- Designed logo for Casino Glamour website as well as branding logo
for all online casinos.
|

|
Terralycos, Waltham,
MA
October 2001 - February 2003
|
| |
Regional Design Manager
Managed a team of U.S. Regional Designers,
supporting Marketing.
- Led the initiative to shift strategy for the Lycos network to an
18-34 year old target audience.
- Support sales in graphical and multi-media presentation materials.
- Developed traffic drivers to promote Lycos brands and increase network
traffic.
- Directed and guided designers and executed reviews based on performance.
- Maintenance of current product verticals.
|
 |
Senior Web
Designer
Managed a team of designers on the development of
platforms for the digital delivery of music, books and other entertainment
content for Bertelsmann.
- Redesigned, art directed and project managed YM.com, targeting
a teenage girl audience.
- Development of the technology for an “audio banner” enabling
a user to listen to a clip of music from the promoted BMG artist
through a banner ad. Click through rates to the artist promotion
page tripled.
- Designed and maintained Books.Lycos.com, a destination designed
to promote book related items from Random House and Barnes and Noble
as well as author promotions.
- Launched Book Verticals for the Lycos network in different areas,
featuring books from Random House.
- Storyboarded, illustrated and animated high profile ads for the
Lycos Homepage to promote Bertelsmann content.
|
| |

|
Razorfish, Cambridge,
MA
September 1999 - May 2001
|
| |
Senior Visual Designer
Visual design of web sites and interactive
elements.
- Designed the Stila Cosmetics channel of Gloss.com.
Worked on site in Los Angeles with client and their design firm on
final product.
- Developed animated elements to be placed within Picturetel’s
video conferencing software.
- Designed and branded website for ReserveMyTable.com,
an online reservation system.
- Designed internal portals for Universal Underwriters.
- Developed animations for various companies to explain
their processes online.
- Led and supported junior staff.
|

|
Think New Ideas, Boston,
MA
May 1994 - September 1999
|
| |
Interactive Developer
Design and implementation of multimedia cd-roms
and websites.
- Designed and programmed CD-ROM for Salomon Sports
to be used as a sales tool.
- Created presentation materials and served as on-site
trade show support for Fidelity Investments.
- Designed presentation materials for Braun, EMC and
Hewlett Packard.
|
| |
Imaging Specialist Manager
Digital imaging, Pre-press, E-6 processing and darkroom maintenance.
- Quality control and timeliness of delivery.
- Arranged hand delivery of final products.
- Project managed multiple requests and deadlines.
- Trained staff.
|

|
Cornerstone
Associates, Waltham, MA
August 1991 - May 1994
|
| |
Computer Artist/Coordinator
Design of presentation materials.
- Design and digital imaging of presentation graphics.
- Organized multiple projects for a team of designers.
- Quality control of final products.
|
 |
Custom Slides,
Burlington, MA
September 1988 - August 1991
|
| |
Senior Computer Artist
Design of presentation materials.
- Design support for Digital Equipment Corporation’s
trade shows.
- Quality control and timeliness.
- Digital imaging and E-6 film processing and darkroom
maintenance
|
|
 |
Awards Finalist Adtech Awards 2007, Fidelity Investments,
IRA JumpStart Quiz
|
| |
|
 |
Education
Aquent Graphics Institute, InDesign CS4 Training
Future Media, Cambridge, MA, Flash
Actionscript
Cambridge
Center for Adult Education, Computer
Animation
Strata StudioPro Seminar, Boston
Museum School, Boston MA, 3D Computer
Animation
Framingham State College, Framingham, MA,
B.S. Media Communications, Minor: Art
Dutchess Community College, Poughkeepsie, NY,
A.S. Communication and Media Art
|
| |
|