Karen Keeler is an Interactive Creative Director with over fifteen years experience in all phases of designing for
the Internet and multi-media.
 

Web Design

Creative Direction

Client Interaction

Animation

Storyboarding

Branding

Conceptual Development

Project Management

Design Management

Product Development

Promotions

Marketing

Photoshop

Illustrator

Adobe Flash

ImageReady

Dreamweaver

Photography

Fidelity Investments, Fidelity Communications & Advertising, Boston, MA
July 2004 - February 2009

  
 

Interactive Creative Director

  • Manage and guide the Creative team, which included designers and copywriters.
  • Worked on high profile design projects, such as sections of Fidelity.com, intranet & extranet sites for Fidelity businesses and various email templates, including general templates which are delivered to account owners.
  • Managed day to day projects and timelines, working closely with project managers,
    account and developers.
  • Brainstorm and present to clients.


Guilty by Design, South Boston, MA
2000 - current
 

Owner
Guilty by Design is an independent web design firm servicing a variety of clients with Interactive needs.

  • Koko Fitness, Norwell, MA
    Redesign of customer website and design and development of offsite flash banner ads.
  • Mullen Advertising, Boston, MA
    • Design interactive elements for Earthkeepers and Timberland Mountain Athletics.
    • Design & develop banner ads and Pandora.com Timberland skins.
    • Designed interactive elements of the “Good Decisions” campaign for MassMutual.
    • Design & develop rich media ads for MassMutual which included banner ads and calculator ads.
    • Design of landing pages and redesign of MassMutual.com homepage feature area.
    • Collaborate with entire team on projects and present to clients.
  • Small Army, Boston, MA
    Flash designer for client demos, web designer for non-profit organization.

  • Fidelity Investments, Boston MA
    Flash designer for agency ads. Storyboarding, conceptual process and development of banner ads, emails, landing pages, cds and mini-sites.

  • Cendant, Parsippany, NJ
    Lead designer on various design projects including email promotions, banner campaigns and website design for hotel brands and cheaptickets.com.

  • American Greetings, Cleveland, OH
    Contracted to work on various design projects to enhance user experience of landing pages.

  • Lanthorn Technologies, Boston, MA
    - Design of new applications and maintenance of current application design.
    - Redesign of current corporate website.
    - Implemented visual design of corporate and product web site.
    - Branding, logo design and marketing of a startup company.

  • Lycos, Waltham, MA
    - Design of website for re-launch of Matchmaker.com, banners and emails for marketing campaign.
    - Design artist promotions for BMG, as well as flash audio banners and traffic drivers.

  • Grand Virtual, Cambridge, MA
    - Designed marketing campaign of banner ads to promote online casinos and the partner programs worldwide.
    - Designed logo for Casino Glamour website as well as branding logo for all online casinos.

Terralycos, Waltham, MA
October 2001 - February 2003
  Regional Design Manager
Managed a team of U.S. Regional Designers, supporting Marketing.
    • Led the initiative to shift strategy for the Lycos network to an 18-34 year old target audience.
    • Support sales in graphical and multi-media presentation materials.
    • Developed traffic drivers to promote Lycos brands and increase network traffic.
    • Directed and guided designers and executed reviews based on performance.
    • Maintenance of current product verticals.

Senior Web Designer
Managed a team of designers on the development of platforms for the digital delivery of music, books and other entertainment content for Bertelsmann.

  • Redesigned, art directed and project managed YM.com, targeting a teenage girl audience.
  • Development of the technology for an “audio banner” enabling a user to listen to a clip of music from the promoted BMG artist through a banner ad. Click through rates to the artist promotion page tripled.
  • Designed and maintained Books.Lycos.com, a destination designed to promote book related items from Random House and Barnes and Noble as well as author promotions.
  • Launched Book Verticals for the Lycos network in different areas, featuring books from Random House.
  • Storyboarded, illustrated and animated high profile ads for the Lycos Homepage to promote Bertelsmann content.
 


Razorfish, Cambridge, MA
September 1999 - May 2001
  Senior Visual Designer
Visual design of web sites and interactive elements.
  • Designed the Stila Cosmetics channel of Gloss.com. Worked on site in Los Angeles with client and their design firm on final product.
  • Developed animated elements to be placed within Picturetel’s video conferencing software.
  • Designed and branded website for ReserveMyTable.com, an online reservation system.
  • Designed internal portals for Universal Underwriters.
  • Developed animations for various companies to explain their processes online.
  • Led and supported junior staff.


Think New Ideas, Boston, MA
May 1994 - September 1999
  Interactive Developer
Design and implementation of multimedia cd-roms and websites.
  • Designed and programmed CD-ROM for Salomon Sports to be used as a sales tool.
  • Created presentation materials and served as on-site trade show support for Fidelity Investments.
  • Designed presentation materials for Braun, EMC and Hewlett Packard.
  Imaging Specialist Manager
Digital imaging, Pre-press, E-6 processing and darkroom maintenance.
  • Quality control and timeliness of delivery.
  • Arranged hand delivery of final products.
  • Project managed multiple requests and deadlines.
  • Trained staff.

 


Cornerstone Associates, Waltham, MA
August 1991 - May 1994
 

Computer Artist/Coordinator
Design of presentation materials.

  • Design and digital imaging of presentation graphics.
  • Organized multiple projects for a team of designers.
  • Quality control of final products.

Custom Slides, Burlington, MA
September 1988 - August 1991
 

Senior Computer Artist
Design of presentation materials.

  • Design support for Digital Equipment Corporation’s trade shows.
  • Quality control and timeliness.
  • Digital imaging and E-6 film processing and darkroom maintenance
Awards
Finalist Adtech Awards 2007, Fidelity Investments, IRA JumpStart Quiz
 

Education
Aquent Graphics Institute, InDesign CS4 Training
Future Media, Cambridge, MA, Flash Actionscript
Cambridge Center for Adult Education, Computer Animation
Strata StudioPro Seminar, Boston
Museum School, Boston MA, 3D Computer Animation
Framingham State College, Framingham, MA, B.S. Media Communications, Minor: Art
Dutchess Community College, Poughkeepsie, NY, A.S. Communication and Media Art